How SSL is an important influence on your SEO

With the explosive growth of e-commerce and apps, the need for a secure Internet experience is growing in a day. An SSL (Secure Sockets Layer) certificate protects any business and its customers will protect against prying eyes, hackers, malicious viruses, and malware, so it becomes a compulsory asset for any serious business owner of the app or website. However, digital marketing companies that provide marketing teams and SEO services are not required to ignore SSL because some geeky items are not in their grasslands.

What does SSL do?

SSL provides the necessary strength to your website in terms of security. First of all, it can not be read, copied, copied or handled efficiently, to ensure that the data was sent between the user and the site. This is particularly useful when using payment gateways to protect your credit card details. Secondly, you can claim to be a website through an SSL certificate, and you can claim to be someone claiming to be - a concept is also known as authentication.

Why is SSL important? Because Google says

Google's step to encourage SSL implementation is the reaction of Edward Snowden to leaked documents, which can result in large-scale government monitoring. Google wants to make an issue that your data will not be shared with anyone. That's why, they made a significant change in the ranking algorithm: Any website that contains SSL certificates will appear in Google's search results, which are not websites. As a digital marketing company, this information is important for measuring the impact of their SEO services.

SSL will give you a competitive edge

By adding SSL to your site, you will not get a sudden number # 1 for each and every keyword, but if your website and another website are built on every other ranking signal, then SSL will make you high quality. When creating a policy for your SEO services, it is important to plan for those highly competitive keywords, for which you do not want to make something vivid while you do not have an SSL certificate. Even though only SSL is the only two hundred ranking signals used by Google, digital marketing companies cannot ignore their importance.

Do not worry about SSL

Careful setup of SSL is a challenge and if you are not careful, unnecessary duplication is a common occurrence in the two versions of the same page - one for HTTP and for other HTTPS. This will make your SEO company go crazy when your visitors show duplicate versions in search results to get confused

Do not worry, many websites are hard to find

Besides the price and some compromises at speed - thanks to the cost bandwidth and cycles of cycles - the benefits of SSL certificates are more than all the deficiencies. Said that, in the form of engineering hours, the cost of installing and implementing SSL certificates, or encryption of transmissions between additional hardware, your browser, and server, is spent. For larger websites, small bandwidth and CPU agreements are included on a large scale. Therefore, the SSL has a direct connection to the high search ranking, even though the bigger websites are also not suitable.

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