How To Design A Search Engine Friendly Website

There are many websites that fail to target the traffic they need, even if they have some search engine optimization work done. One of the main reasons behind this is that the website is not to search engine friendly. This is a basic requirement that should be integrated into the design of all websites in the beginning - think of it as the foundation for establishing your search engine optimization strategy.

This article outlines the areas for web designers to consider and incorporate their designs in order to maximize the effectiveness of search engines:

1. Search engine friendly pages

It is important that when designing your website, you must not only find out what your website needs, but also keep in mind what are the essentials for a search engine. The best way to go about this is to remember that search engines really don't care how nice or complex your graphics or Flash movies are or how lazy your Javascript is. Instead, search engines see the code behind your page. So if you want to impress a search engine, your code needs to be nice and easy to read. From this I do not mean to add 'comment' tags and break lines of code with spaces, but elements of interest in the search engine are title tags, description tags, keyword tags (only a few days search engines actually use keyword tags), alt tags, readable at the beginning of the code. General Chat Chat Lounge Search engines don't like javascript lines and thicknesses to get to the main areas that can help your page rank. Therefore, careful planning and positioning of your page elements are essential.

Tips:

- If you're using a table to insert your page, make it simple and not too complicated.

- Avoid using frames.

- If you need JavaScript for navigation purposes, then use smaller scripts to call most parts of JavaScript from a different file.

- Think twice about how to use graphics - make them relevant to your content and use the Alt tag for all images.

- Place the main content of the page before images, or with images in the center of the text.

2. Keywords

The most important section is to have good keywords when designing a website/webpage.

WordTracker (www.wordtracker.com) is one of the best tools that allow you to identify good competitive keywords for your pages.

In general, the range of keywords related to your pages can be very wide, so it is good to choose the top 10-15 keywords carefully for good concentration and keyword prominence. You can always export the results to Excel and try out other competing keywords if the ones you initially chose don't have any noticeable benefits.

Top note:

WordTracker offers a one-day subscription to their service from which you can squeeze in almost 2? Useful for the day! Here's how - sign up for a 1-day evening service (this service will be available almost immediately so you can quickly find your competitive keywords). You will be able to use the service for the entire 2 days and amazingly the full 3 days! Enough time to get some good keywords for many pages!

3. Content

Most search engines look at the body of a page and identify the keywords and phrases used in the text.

Tip:

In the body of the page, use competitive keywords related to the purpose of the page. Always try and make sure that keywords are prominent in the body text, that is, they appear at the beginning of the page, they are defined using a 'heading' tag, they are boldly typed or used as hyperlinks.

Page. Page title

This is one of the most important areas of the page and special attention is required to ensure a good title is chosen.

Like many other areas of search engine friendly page design, the page title should also have a good keyword that describes the content of the page.

Words should not exceed nine words for a title to be limited to most search engines.

5. Page description

The page description is another important area of ​​work for good ranking.

This is the text found under the meta text description tag and is displayed to users in search results. Again, it's best to look at the use of good keywords when writing a description, which should be shorter (no more than 20-25 words) and the user sells your page before opening it!

6. Graphics

We have briefly used the graphic above, emphasizing the importance of using the alt tag containing the related keyword (s).

While the use of an image can be nice and engaging on a website, it is important to remember that they do not overstate the content of your page. As a general rule of thumb, it is better to stick to 70/30 scale (70 text / 30 images).

7. Site Map

Site Map is a fantastic way for search engines to find all your juicy pages on your website. There are many free site map tools available on the web that will quickly create your site map.

8. Navigation links

Navigation links for other pages on your website should be nice & easy. There are engines that find it difficult to navigate to other pages on your website if the nav bar is too complicated, e.g. Complex pop-ups, Flash usage, etc. If your site has complex navigation, it is always a good idea to apply simple text-based hyperlinks to your normal pages at the bottom of every page on your website.

Following the basic instructions above will help you apply further search engine optimization advice that will make a difference to your overall search engine ranking.

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